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DMA Membership

What is the Direct Marketing Association (DMA)?

The Direct Marketing Association is an independent body established by the Direct Marketing Association (UK) Ltd in 1997, to ensure the direct marketing industry continues to maintain and continually raise its standards.

The DM Authority is essential to the effectiveness and credibility of self-regulation within the direct marketing industry. It has the responsibility for monitoring compliance with the DMA’s Code of Practice by all DMA members and provides an Annual Report on its activity and effectiveness to the Director General of Fair Trading.

The DMA’s Code of Practice for Direct Marketing sets out standards of ethical conduct and best practice that must be followed by all members of the Association. The DMA’s Compliance Manager works with member companies to ensure that they are aware of their responsibilities under the Code and other best practice initiatives.

The Direct Marketing Authority is funded independently of the Direct Marketing Association, through a levy paid by members of the industry on advertising and direct mailings.

Click here to visit the DMA website.